Demonetisation: A marketing opportunity for digital payment companies

Although the government’s recent move to demonetise Rs. 500 and Rs. 1000 notes have left a lot of people scrambling for cash, digital payments have been seen an explosion in promotional activity. Brands across sectors have increased their marketing spends by 50-70% to promote digital transactions. E-wallet brands have capitalised on the situation to acquire […] Read more

Dec, 03, 2016


An award-winning Missed Call Campaign that changed lives of millions of Indians

netCORE’s endless innovations in mobile marketing solution for COAI (Cellular Operators Association of India) received a Gold for PMKVY – A call for Skill Development at e4m’s Indian Marketing Awards on 2nd December 2016, for Cause Related Marketing Category. The campaign fueled a massive outreach program aimed at connecting 440 million Indian citizens. netCORE was […] Read more

Dec, 02, 2016

  Blog, Events


How can you improve Customer Experience during demonetisation?

“Wow”, “Awesome”, “Kya Baat Hai..!” When do you think you get to hear these words from your customers? Let us think about it! Sometime back, I had come across this very beautiful analogy by Kevin Hale, which he had put very nicely for his startup! “So if you’re on a first date and you find […] Read more

Dec, 02, 2016


How Do Brands Perform Better Via Email?

Our country has seen some dramatic developments in the digital marketing space, particularly for consumer brands. The market is intensely competitive and marketers are gearing up to tackle the competition. They are arming themselves with technological advancements and scaling up marketing processes in order to provide better consumer experiences and grow their market share. While […] Read more

Nov, 22, 2016


Time to Go DIGITAL – with the ban of Rs. 500 and Rs. 1000 currency

Did you rush to the ATM last evening? Were you glued to news channels? Were you pondering on how would you spend a cashless day? Indians experienced the biggest shocker last evening, when the Indian Prime Minister Narendra Modi announced, all currency denominations of Rs 500 and Rs 1000 would no longer be considered as […] Read more

Nov, 09, 2016


Running an Email Marketing campaign for ROI? Follow the 3 Major Goals & its KPIs.

To start with, let us understand the basic definition and meaning of the above used Jargons and what should be defined first in order to start with an Email Marketing Campaign. What is a Goal? The dictionary meaning of goal is – “The objective of a person’s ambition or effort; an aim or desired result.” […] Read more

Oct, 20, 2016


How to Retain & Win Back Unsubscribes to your list? (Part II)

1. Adding Dynamic Retargeting / Remarketing tags to your Un-Subscribe Page: If you are using Google Ads, which majority of the people use, you can check this link on how to add a Remarketing tag – Similarly, nowadays there are multiple tools that allow you to place a retargeting cookie or script on any […] Read more

Oct, 04, 2016


How to Retain & Win Back Unsubscribes to your list? (Part I)

Un-subscription! It happens to the best of us, although we might be one of the finest marketers or maybe it’s because of a shift in the strategy we made or the reader simply found the content irrelevant to his needs. So what do we do? First let us talk about how we put some preventive […] Read more

Sep, 29, 2016


1 2 3 4 5 6 7