Running an Email Marketing campaign for ROI? Follow the 3 Major Goals & its KPIs.

To start with, let us understand the basic definition and meaning of the above used Jargons and what should be defined first in order to start with an Email Marketing Campaign. What is a Goal? The dictionary meaning of goal is – “The objective of a person’s ambition or effort; an aim or desired result.” […] Read more

Oct, 20, 2016


How to Retain & Win Back Unsubscribes to your list? (Part II)

1. Adding Dynamic Retargeting / Remarketing tags to your Un-Subscribe Page: If you are using Google Ads, which majority of the people use, you can check this link on how to add a Remarketing tag – Similarly, nowadays there are multiple tools that allow you to place a retargeting cookie or script on any […] Read more

Oct, 04, 2016


An award-winning Missed Call Campaign that changed lives of millions of Indians

netCORE’s endless innovations in mobile marketing solution for COAI (Cellular Operators Association of India) received a Gold for PMKVY – A call for Skill Development at e4m Mobile Awards- The Maddies on 29th September 2016, for Marketing Strategy – Social/Not For Profit Campaign. The campaign fueled a massive outreach program aimed at connecting 440 million […] Read more

Sep, 30, 2016

  Blog, Events


How to Retain & Win Back Unsubscribes to your list? (Part I)

Un-subscription! It happens to the best of us, although we might be one of the finest marketers or maybe it’s because of a shift in the strategy we made or the reader simply found the content irrelevant to his needs. So what do we do? First let us talk about how we put some preventive […] Read more

Sep, 29, 2016


Good Acquisitions, Better Engagements – Best Returns!

Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that till a couple of years ago, how he hardly had any plan to settle in Mumbai, thanks to the sky high real estate prices, and today he is already hosting guests in his own apartment. He had filled up the […] Read more

Sep, 07, 2016


3 reasons transactional emails are important for your business

Transactional emails are automated mails that get triggered by certain transactions. So, be it confirmation mails sent immediately after shopping, password changes, bill payment or those simple ‘we miss you’ mails – these emails respond to some action or ‘inaction’ by the customer. Traditionally used only to send information, the inherent power of these emails […] Read more

Aug, 31, 2016


Experience Marketing Transformation at NASSCOM’s MarTech 2016

As a leading Marketing Technology Company, that helps brands & enterprises deliver meaningful experiences to their customers, netCORE is pleased to be a Platinum Sponsor at NASSCOM’s MarTech Confluence 2016 scheduled 1st Sept at Hyatt Regency Hotel, Mumbai. netCORE’s Founder & Managing Director, Rajesh Jain has been invited for a CMO Candid Discussion with other […] Read more

Is Lead Generation Enough?

5 Most Powerful Mantras for Effective Lead Nurturing Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting. Let’s say, after 4 months you are in need of a web designer to revamp your company’s website. You […] Read more

Automated SMS campaigns for Relevant and Personalised targeting

SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS has a reaction time of just 90 seconds, which can be attributed to the fact that almost all your customers are constantly checking their phones. Marketers have made SMS a part of their multi-channel marketing strategies. They are using personalization […] Read more

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