Thought Leaders on Personalisation

Personalisation has moved beyond customising the message with customer’s name and other details to personalising the entire message w.r.t the context. The key lies in personalising marketing at the scale of millions by capturing the micro-moments. Marketing technology helps us reach not just the ‘average customer’ but the individual. Thought leaders expressed their views about […] Read more

Jul, 22, 2016


[Part 1] Time to Discover & Rectify: The Most Common Mistakes in Transactional Emailing

A shipping notification, purchase confirmation, password reset, or a system-triggered email totally unique to your business, are all examples of transactional emails. These emails bring massive opportunity to drive positive brand awareness, sales, and revenue. Transactional emails may also be called “triggered emails”, because they include any email that is triggered by a user’s interaction […] Read more

Jul, 05, 2016


What’s in the box for Email Marketers for better Gmail Inbox Delivery? Gmail’s Postmaster Tools

The complete scope of Gmail’s smart filtering methodologies, that affect the inbox deliverability, might never be known. But even without knowing it, you, as an email marketer, can implement myriad of best practices for optimised Gmail Inbox deliverability. One of the key practices you SHOULD implement right at the moment, is Sign up for Gmail’s […] Read more

Jun, 30, 2016


The Magic of Tiny Screen in the Modern Customer Journey

Customers constantly make phone calls, thumb text messages, check social media and more. They check emails while travelling, while standing in line, while at the cafe. Location-mapping technologies are used to guide them to various destinations. The food is ordered while walking back home. Today, the modern customer performs multiple actions on multiple screens & […] Read more

Jun, 29, 2016


An award-winning Missed Call campaign for Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

netCORE’s innovative mobile marketing solution for COAI (Cellular Operators Association of India) received a Bronze for PMKVY – A call for Skill Development at Indian Digital Media Awards 2016 on 17th June 2016, for the Best Integrated Media Campaign – Social Cause. The campaign fueled a massive outreach program aimed at connecting 440 million Indian […] Read more

Jun, 21, 2016


Are you facing challenges in delivering emails to Gmail Inbox?

Gmail has been constantly concentrating on improving their filtering process to give their users, the most pleasant and relevant experience. And this time, they have been smartly working hard behind the inbox delivery scenes. So, are the changes becoming a hurdle for you to achieve consistent inbox placement? How do you, as an email marketer, […] Read more

Jun, 08, 2016


CMOs Speak: Modern Marketing and the Customer Journey

The goal of modern marketers have moved to ‘micro-moments’, that particular point in time when the customer is responsive to a message. How can Marketers really reach the customers by mapping the customer journey? Top industry CMOs shared their thoughts on the customer journey and other exciting things about modern marketing at the #netCORECMORoundtable: Maximising […] Read more

May, 24, 2016


5 Key Takeaways from CMO Roundtable: Maximising the Marketing Moment

Leading CMOs from 17 brands joined for the power breakfast at the #netCORECMORoundtable jointly hosted with Paul Writer. The discussion revolved around customer-centric marketing, data privacy, and increasingly, how the collision of marketing and technology is transforming the role of Marketers in delivering true customer experience. Here are the 5 Key takeaways from the insightful […] Read more

May, 15, 2016


Maximising The Marketing Moment: CMO Roundtable Power Breakfast

netCORE is all set to jointly host the by-invitation CMO Roundtable Power Breakfast themed “Maximising The Marketing Moment” with Paul Writer on Thursday, 12th May 2016 at Trident, BKC, Mumbai from 8 AM-11 AM (IST). CMOs from diverse industries will be a part of discussions on the growing influence of technology in marketing, transforming the […] Read more

May, 11, 2016

  Blog, Events


netCORE honoured as the “Preferred Email Marketing & Marketing Automation Partner” at ACEF 2016

ACEF presented netCORE with 2 Gold awards as follows: 1. Preferred Email Marketing & Marketing Automation Partner 2. Email Marketing – Successful Use of Technology This is the 3rd time we are getting recognised in this space in last four months of 2016, standing with tally of total 4 Gold in the kitty. netCORE’s cross-channel […] Read more

May, 02, 2016


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