Blog

netCORE wins Gold for India’s Best Email Marketing Campaign at IAMAI’s 6th IDA

netCORE has been named as Gold winner for Best Email Marketing Campaign in the Digital Advertising category at the prestigious 6th India Digital Awards by IAMAI. This is the second consecutive year that netCORE won for Email Marketing at these awards. The winners were announced at the flagship annual event of IAMAI – India Digital […] Read more

Feb, 15, 2016

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5 Quick Ideas for Valentine’s Day Email Campaigns [with free email templates]

Last year, it is estimated that close to 65 million Indian consumers purchased online during Valentine’s (Source: Assocham). The spending this year is only set to grow, with the increased internet penetration and usage of smart phones. Valentine’s has been attracting attention from both customers and brands alike. It gives the perfect opportunity for email […] Read more

Feb, 08, 2016

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Humanizing: Email…Click & You get a Call – Wow…! (Part 1)

I am sure you all have heard of research reports which say – Every $ spent on an email gives you $41 in return… With our recent innovation with Reliance Life, we not only proved that but further excelled it by 3 times by opening a cross channel medium for customers to connect back to […] Read more

Jan, 19, 2016

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Kickstart your 2016 with key findings from our Email Marketing report ‘How India reads Email’

2016 is here and many things are set to change in the digital landscape. The ever evolving user preferences and the fast pace of technological transformation will bring about sweeping changes in the digital marketing industry. As marketers prepare to expect the unexpected, one thing that remains unchanged is the importance of email marketing in […] Read more

Jan, 08, 2016

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5 Reasons Why Your Business Needs Marketing Automation

Marketing automation is a game changer when it comes to generating leads, conversions and revenue. Yet, only 5% of the businesses are currently using this tool (Source: VentureBeat). Many businesses are unsure whether marketing automation is for them and if it can indeed have huge impact on their business. In this blog, we share with […] Read more

Dec, 08, 2015

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Drive Value Out Of Your Loyalty Program Through Mobile Marketing

Today, in the world of digital disruption, where consumers are more empowered and are moving towards digital and mobile-first payments, the nature and scope of loyalty programs have shifted completely. A mobile mind-shift has occurred which is already being realized by brands. This is the moment when using loyalty through mobile becomes incomparably valuable. For […] Read more

Dec, 03, 2015

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Using email marketing to build brand awareness and improve email metrics [Video Case Study]

There’s a lot that goes into understanding why email campaigns fail. You design the email following the email best practices to the T, include an interesting subject line that should ideally garner good opens but still end up with poor email metrics. This was the challenge faced by our client, a leading mutual funds company. […] Read more

Nov, 24, 2015

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How to create a countdown timer in your emails and skyrocket conversions

Showing hours, days, minutes and seconds ticking off in email has always been a revenue lifter. Whether it’s building excitement for an upcoming sale or creating urgency for limited time offers, countdown timer in email has been a successful tactic in grabbing subscribers’ attention and urging them to take action in the inbox. As convincing […] Read more

Nov, 17, 2015

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A glimpse at netCORE’s first international email marketing workshop

Last week we held an Email Marketing Boot Camp at Indonesia. After the huge success of the regularly conducted email marketing workshops on home ground, we took the next step of taking these workshops international. netCORE received a warm welcome at Indonesia and the event was well attended drawing marketers from across all verticals including […] Read more

Oct, 30, 2015

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Conclusion to the argument – Traditional Media vs. Mobile or Traditional With mobile?

Discussions have been never ending and the debate goes on. Marketers and strategists have been comparing the performance of mobile marketing to that of the traditional media. The scenario now, is transforming though. Businesses have started blending mobile to their traditional marketing strategies. And the performance is no doubt playing an effective role in capturing […] Read more

Oct, 27, 2015

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