RBL sends a lot of critical communication over emails like account statements, home loan statements, ATM transaction, credit card statements and more. These emails were not reaching the customer’s inbox and customers, in turn, were missing out the important mails. This resulted in decreased customer satisfaction.
Another challenge the Bank faced, was the lack of reporting and analysis mechanism. As RBL used their in-house infrastructure for sending mail communication, they we’re unable to track the email metrics.
Dig into the case study to discover how netCORE’s Transactional Email delivery helped RBL overcome these challenges, resulting into the below outcomes: