Category: ‘Digital Marketing’

Demonetisation: A marketing opportunity for digital payment companies

Although the government’s recent move to demonetise Rs. 500 and Rs. 1000 notes have left a lot of people scrambling for cash, digital payments have been seen an explosion in promotional activity. Brands across sectors have increased their marketing spends by 50-70% to promote digital transactions. E-wallet brands have capitalised on the situation to acquire […] Read more

Dec, 03, 2016

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Time to Go DIGITAL – with the ban of Rs. 500 and Rs. 1000 currency

Did you rush to the ATM last evening? Were you glued to news channels? Were you pondering on how would you spend a cashless day? Indians experienced the biggest shocker last evening, when the Indian Prime Minister Narendra Modi announced, all currency denominations of Rs 500 and Rs 1000 would no longer be considered as […] Read more

Nov, 09, 2016

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