Category: ‘Email Marketing’

How Do Brands Perform Better Via Email?

Our country has seen some dramatic developments in the digital marketing space, particularly for consumer brands. The market is intensely competitive and marketers are gearing up to tackle the competition. They are arming themselves with technological advancements and scaling up marketing processes in order to provide better consumer experiences and grow their market share. While […] Read more

Nov, 22, 2016

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Running an Email Marketing campaign for ROI? Follow the 3 Major Goals & its KPIs.

To start with, let us understand the basic definition and meaning of the above used Jargons and what should be defined first in order to start with an Email Marketing Campaign. What is a Goal? The dictionary meaning of goal is – “The objective of a person’s ambition or effort; an aim or desired result.” […] Read more

Oct, 20, 2016

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3 reasons transactional emails are important for your business

Transactional emails are automated mails that get triggered by certain transactions. So, be it confirmation mails sent immediately after shopping, password changes, bill payment or those simple ‘we miss you’ mails – these emails respond to some action or ‘inaction’ by the customer. Traditionally used only to send information, the inherent power of these emails […] Read more

Aug, 31, 2016

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Experience Marketing Transformation at NASSCOM’s MarTech 2016

As a leading Marketing Technology Company, that helps brands & enterprises deliver meaningful experiences to their customers, netCORE is pleased to be a Platinum Sponsor at NASSCOM’s MarTech Confluence 2016 scheduled 1st Sept at Hyatt Regency Hotel, Mumbai. netCORE’s Founder & Managing Director, Rajesh Jain has been invited for a CMO Candid Discussion with other […] Read more

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Is Lead Generation Enough?

5 Most Powerful Mantras for Effective Lead Nurturing Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting. Let’s say, after 4 months you are in need of a web designer to revamp your company’s website. You […] Read more

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Automated SMS campaigns for Relevant and Personalised targeting

SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS has a reaction time of just 90 seconds, which can be attributed to the fact that almost all your customers are constantly checking their phones. Marketers have made SMS a part of their multi-channel marketing strategies. They are using personalization […] Read more

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Thought Leaders on Personalisation

Personalisation has moved beyond customising the message with customer’s name and other details to personalising the entire message w.r.t the context. The key lies in personalising marketing at the scale of millions by capturing the micro-moments. Marketing technology helps us reach not just the ‘average customer’ but the individual. Thought leaders expressed their views about […] Read more

Jul, 22, 2016

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[Part 1] Time to Discover & Rectify: The Most Common Mistakes in Transactional Emailing

A shipping notification, purchase confirmation, password reset, or a system-triggered email totally unique to your business, are all examples of transactional emails. These emails bring massive opportunity to drive positive brand awareness, sales, and revenue. Transactional emails may also be called “triggered emails”, because they include any email that is triggered by a user’s interaction […] Read more

Jul, 05, 2016

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What’s in the box for Email Marketers for better Gmail Inbox Delivery? Gmail’s Postmaster Tools

The complete scope of Gmail’s smart filtering methodologies, that affect the inbox deliverability, might never be known. But even without knowing it, you, as an email marketer, can implement myriad of best practices for optimised Gmail Inbox deliverability. One of the key practices you SHOULD implement right at the moment, is Sign up for Gmail’s […] Read more

Jun, 30, 2016

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