Category: ‘Martech’

How to Retain & Win Back Unsubscribes to your list? (Part II)

1. Adding Dynamic Retargeting / Remarketing tags to your Un-Subscribe Page: If you are using Google Ads, which majority of the people use, you can check this link on how to add a Remarketing tag – https://support.google.com/adwords/answer/2476688?hl=en Similarly, nowadays there are multiple tools that allow you to place a retargeting cookie or script on any […] Read more

Oct, 04, 2016

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How to Retain & Win Back Unsubscribes to your list? (Part I)

Un-subscription! It happens to the best of us, although we might be one of the finest marketers or maybe it’s because of a shift in the strategy we made or the reader simply found the content irrelevant to his needs. So what do we do? First let us talk about how we put some preventive […] Read more

Sep, 29, 2016

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Good Acquisitions, Better Engagements – Best Returns!

Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that till a couple of years ago, how he hardly had any plan to settle in Mumbai, thanks to the sky high real estate prices, and today he is already hosting guests in his own apartment. He had filled up the […] Read more

Sep, 07, 2016

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Experience Marketing Transformation at NASSCOM’s MarTech 2016

As a leading Marketing Technology Company, that helps brands & enterprises deliver meaningful experiences to their customers, netCORE is pleased to be a Platinum Sponsor at NASSCOM’s MarTech Confluence 2016 scheduled 1st Sept at Hyatt Regency Hotel, Mumbai. netCORE’s Founder & Managing Director, Rajesh Jain has been invited for a CMO Candid Discussion with other […] Read more

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Is Lead Generation Enough?

5 Most Powerful Mantras for Effective Lead Nurturing Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting. Let’s say, after 4 months you are in need of a web designer to revamp your company’s website. You […] Read more

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Automated SMS campaigns for Relevant and Personalised targeting

SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS has a reaction time of just 90 seconds, which can be attributed to the fact that almost all your customers are constantly checking their phones. Marketers have made SMS a part of their multi-channel marketing strategies. They are using personalization […] Read more

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Thought Leaders on Personalisation

Personalisation has moved beyond customising the message with customer’s name and other details to personalising the entire message w.r.t the context. The key lies in personalising marketing at the scale of millions by capturing the micro-moments. Marketing technology helps us reach not just the ‘average customer’ but the individual. Thought leaders expressed their views about […] Read more

Jul, 22, 2016

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CMOs Speak: Modern Marketing and the Customer Journey

The goal of modern marketers have moved to ‘micro-moments’, that particular point in time when the customer is responsive to a message. How can Marketers really reach the customers by mapping the customer journey? Top industry CMOs shared their thoughts on the customer journey and other exciting things about modern marketing at the #netCORECMORoundtable: Maximising […] Read more

May, 24, 2016

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5 Key Takeaways from CMO Roundtable: Maximising the Marketing Moment

Leading CMOs from 17 brands joined for the power breakfast at the #netCORECMORoundtable jointly hosted with Paul Writer. The discussion revolved around customer-centric marketing, data privacy, and increasingly, how the collision of marketing and technology is transforming the role of Marketers in delivering true customer experience. Here are the 5 Key takeaways from the insightful […] Read more

May, 15, 2016

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netCORE honoured as the “Preferred Email Marketing & Marketing Automation Partner” at ACEF 2016

ACEF presented netCORE with 2 Gold awards as follows: 1. Preferred Email Marketing & Marketing Automation Partner 2. Email Marketing – Successful Use of Technology This is the 3rd time we are getting recognised in this space in last four months of 2016, standing with tally of total 4 Gold in the kitty. netCORE’s cross-channel […] Read more

May, 02, 2016

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