Category: ‘Mobile Marketing’

Experience Marketing Transformation at NASSCOM’s MarTech 2016

As a leading Marketing Technology Company, that helps brands & enterprises deliver meaningful experiences to their customers, netCORE is pleased to be a Platinum Sponsor at NASSCOM’s MarTech Confluence 2016 scheduled 1st Sept at Hyatt Regency Hotel, Mumbai. netCORE’s Founder & Managing Director, Rajesh Jain has been invited for a CMO Candid Discussion with other […] Read more

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Is Lead Generation Enough?

5 Most Powerful Mantras for Effective Lead Nurturing Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting. Let’s say, after 4 months you are in need of a web designer to revamp your company’s website. You […] Read more

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Automated SMS campaigns for Relevant and Personalised targeting

SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS has a reaction time of just 90 seconds, which can be attributed to the fact that almost all your customers are constantly checking their phones. Marketers have made SMS a part of their multi-channel marketing strategies. They are using personalization […] Read more

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The Magic of Tiny Screen in the Modern Customer Journey

Customers constantly make phone calls, thumb text messages, check social media and more. They check emails while travelling, while standing in line, while at the cafe. Location-mapping technologies are used to guide them to various destinations. The food is ordered while walking back home. Today, the modern customer performs multiple actions on multiple screens & […] Read more

Jun, 29, 2016

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An award-winning Missed Call campaign for Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

netCORE’s innovative mobile marketing solution for COAI (Cellular Operators Association of India) received a Bronze for PMKVY – A call for Skill Development at Indian Digital Media Awards 2016 on 17th June 2016, for the Best Integrated Media Campaign – Social Cause. The campaign fueled a massive outreach program aimed at connecting 440 million Indian […] Read more

Jun, 21, 2016

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Drive Value Out Of Your Loyalty Program Through Mobile Marketing

Today, in the world of digital disruption, where consumers are more empowered and are moving towards digital and mobile-first payments, the nature and scope of loyalty programs have shifted completely. A mobile mind-shift has occurred which is already being realized by brands. This is the moment when using loyalty through mobile becomes incomparably valuable. For […] Read more

Dec, 03, 2015

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Conclusion to the argument – Traditional Media vs. Mobile or Traditional With mobile?

Discussions have been never ending and the debate goes on. Marketers and strategists have been comparing the performance of mobile marketing to that of the traditional media. The scenario now, is transforming though. Businesses have started blending mobile to their traditional marketing strategies. And the performance is no doubt playing an effective role in capturing […] Read more

Oct, 27, 2015

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Stand a better chance of success through Voice Integration in your Mobile Marketing Strategy

‘Kan Khajura Tesan’‘Missed call lagao, muft manoranjan pao’. I’m sure you are aware of this campaign by Hindustan Unilever Ltd. (HUL)

Do you know how this first-of-its-kind mobile campaign had the potential to successfully reach the remotest areas of India?

netCORE’s Mobile Marketing Solutions-Business Head Mr. Niranjan Kanade answered this question as he started with a case study of HUL-Wheel in the webinar “VOICE-The key to successful mobile campaigns” conducted on 10th September 2015.

HUL mobile campaign targeted the most underdeveloped parts of Bihar, Uttar Pradesh and Jharkhand that gained a tremendous response using the most effective mobile marketing medium-VOICE.

voice-thankyou01‘Media Dark market’ is the term marketers use to describe these areas where brands face a heap of challenges and barriers like illiteracy, no internet access, lingual differences, unavailability of newspapers and television etc. Voice has emerged as an effective medium that brands can use to overcome these barriers.

A series of Voice Integration solutions that help brands optimize customer engagement through voice platforms like Interactive Voice Response (IVR), Outbound Dialers (OBD), Missed calls et al were also presented by Niranjan. Adding to this is a profiled segmentation that help marketers communicate with a differentiated target audience based on Geographic, Demographic and Psychographic segmentation. Customized voice content can be delivered to each segment. From internal communication to reaching out audience, voice as a medium is suitable throughout industries. Integrating voice for various internal and customer based interactions can be beneficial for BFSI sector. OBDs and IVR along with other mobile platforms like SMS and USSD works as an effective solution for the government sector for ‘edutainment’ and awareness purpose. eCommerce is yet another expanding industry which can integrate voice and other mobile platforms to acquire, engage and retain customers.

Mentioned below are the key takeaways from webinar:

  • Innovative solutions through various Voice platforms
  • Communicating with customers across lifestyle
  • Maximizing campaign effectiveness
  • Benefits of Voice medium in Mobile Marketing

Start engaging your customers like never before. Integrate voice to your mobile campaigns and create a long lasting brand recall among your target audience.

If you’ve missed knowing the how and why of VOICE as an effective Mobile Marketing Medium, explore here and strategize the best mobile marketing campaigns.

 

Sep, 15, 2015

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Respond to the responsiveness in mobile email marketing

Webinars are always fun to host and we experienced the same fun all over again last week when we successfully conducted our webinar – Go Mobile. Go Responsive. It was organized to enlighten the digital marketers about the importance & scope of responsiveness in the Mobile Email Marketing Industry. The speaker for the webinar was […] Read more

Aug, 14, 2014

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Is your Email Responsive?

Mobile internet users are estimated to reach 185 million by June 2014. More email is read on mobile than on desktop but brands have not responded to this changing user preference of email reading. As a result, 70% of this growing base is deleting emails as they are not mobile compatible. Let medium not control […] Read more

Jun, 11, 2014

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