Maharashtra Pollution Control Board (MPCB) wanted people’s involvement in their activities of saving the environment and safe guarding the state. They decided to launch these campaigns on special occasions related to environment and occasions where chances of causing ecological hazards are high, like Diwali, Holi etc.
The result was
- Significant decrease in the level of air and noise pollution during Diwali due to less use of fireworks
- Less use of water and more use of natural / environment friendly colors during Holi
Client: Maharashtra Pollution Control Board (MPCB)
Nomination: Best Government to Citizens (G2C) Initiative of the Year Category