It's the 'Age of the Customer', where a customer engages with your company for a variety of reasons like buying a product, on-boarding, getting support and so on. Each of these is a journey which involves multiple channels. And all of this comes down to customer experience.
How can you as a marketer, deliver an effortless and consistent customer experience?
Check out this e-book How Marketers can Leverage Data and Technology to offer Consistent Experience across the Customer Journey