It’s the era of “customer-centric” approach of marketing. Customers demand and expect communication and experiences which THEY wish to receive. The expectation is to be recognised and treated as an individual. Modern Marketers can match this expectation through Personalised Marketing.
The goal of personalisation isn’t to engage with one audience of many, but with infinite audiences of one. With the adoption of right technology, Marketers can offer experiences that are unique, contextual and personalised. And at the scale of millions. Personalised marketing empowers you to “ own the micro-moments ” throughout the customer journey.
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