Email Privacy: Do u really accept the terms?

If you don’t have an email account, then what do you do? Just go and register with any of the ISP’s. Or if you want to receive newsletters from a particular website then you register for receiving newsletters. But while providing the personal details how many of you go through the terms and conditions which is written there. I suppose none. We just check the “I accept the above mentioned terms and conditions”. Then after getting registered we receive many promotional emails. Even you might have not registered to receive that promotion then why are you receiving it?

Here if you check the terms for which you have agreed while registering either for getting an email account or receiving newsletters, there is a point mentioned that you also agree to receive promotional offers from this vendor. Only few give options to opt-out for not receiving other promotional offers apart from which you have registered.

This is also one of the reasons why spam is increasing, as even though don’t want to receive an email still they are receiving it and lead the user to mark it as SPAM. Thus, resulting is bringing down the reputation of the vendor. So what’s the solution for this? Give your subscribers an option to opt-out of a particular promotion. Always include an unsubscribe link in your email. Don’t make subscribers to mark you as SPAM, just give a chance to opt-out also.

So even you have not opted intentionally to receive other promotions but still you are a subscribed user to it. So check before you opt!!!!

Jun, 13, 2011

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