Large sections of the country’s youth are looking for economic and livelihood opportunities. In this context, skill development has become a key priority area for the country.
To address this gap, Government of India has initiated a flagship programme named of "Pradhan Mantri Kaushal Vikas Yojana (PMKVY)" under the Ministry of Skill Development & Entrepreneurship (MSDE), which aims to fund the skill training of 2.7 Million People of India. With a large pool of skilled people, India has an opportunity to become a skill provider for the world, particularly the ageing developed world.
The challenge for the Government was
- to identify potential candidates for skilling and linking them to the closest training centers
netCORE’s mobile marketing experts startegised a plan:
- To Reach out to the right targeted audience and create Awareness about the Government of India Initiative.
- To Capture the Intent & Profile of the potential candidates and link them to the nearest training centre.
The massive outreach program resulted into following outcomes:
Client: Pradhan Mantri Kaushal Vikas Yojana (PMKVY)
Award: Gold for Digital & Technology/Use of Technology/New or Alternate Media