E-mail marketing is a powerful tool of staying in touch with most of your customers. It is also challenging as
inbox is a hostile environment. Whether your email is noteworthy or not-worthy depends on ability to stick to
the fundamentals of Email marketing.
Few Key fundamentals are:
- Send emails to people u know.
- Do not send e-mail to unauthenticated database.
- Don’t share your e-mail list with anyone.
- Draft a thoughtful content.
- Monitor each campaign & learn more!
Keep in mind that good campaigns will help building rapport with ISPs and your clients as well.