Large sections of the country’s youth are looking for livelihood opportunities. In this context, skill development has become a key priority area for the country. To address this gap, Government of India has initiated a flagship programme named "Pradhan Mantri Kaushal Vikas Yojana (PMKVY)" under the Ministry of Skill Development & Entrepreneurship (MSDE), which aims to fund the skill training of 2.7 Million People of India. With a large pool of skilled people, India has an opportunity to become a skill provider for the world, particularly the ageing developed world. The challenge for the Government was - to identify potential candidates for skilling and linking them to the closest training centers. netCORE’s Mobile Marketing Experts strategized a plan : - To Reach out to the right targeted audience and create Awareness about Government of India’s Initiative. - To Capture the Intent & Profile of the potential candidates and link them to the nearest training centre.
The massive outreach program resulted into following outcomes:
Client: Cellular Operators Association of India (COAI)
Award: Bronze for Best Integrated Media Campaign/Social Cause