It's the 'Age of the Customer', where a customer engages with your company for a variety of reasons like buying a product, on-boarding, getting support and so on. Each of these is a journey which involves multiple channels. And all of this comes down to customer experience. Marketers need to quickly unlearn and adapt to evolving customer journey, which can make their business thrive or fail.
How can you as a marketer, deliver an effortless and consistent customer experience?
Check out this infographic which will walk you through the aspects of the modern customer journey.