Fluctuating inbox deliveries and dipping open rates affecting the business.
Monotonous emails resulted in dwindling engagement and Gmail special filters started blocking emails from reaching the inbox.
To plan a reply based campaign and increase engagement
A never-before response with open rates skyrocketing to 23.5% as against the usual 10%
Core challenge of dipping open rates was successfully addressed, thanks to the positive engagement and emails now continue to land in Gmail inbox