netCORE won 2 Mobby’s Awards at the Mobile & Digital Marketing Summit hosted by World Brand Congress, CMO Asia & CMO Council on 22nd Nov in Mumbai. Mobby’s Awards recognizes the best of the Mobile Industry.
netCORE won awards in both the categories it was nominated in:
- Best use of Mobile Media in Advertising – Hindustan Unilever (HUL) Active Wheel Campaign
- Best Multi-Channel Integrated Marketing Campaign – Colgate Active Salt Taste Challenge 2012
HUL’s active wheel campaign was successful in reaching media dark markets while the Colgate Active Salt campaign enabled the brand to connect very closely with the target audience – the campaign received 6.15 million unique enrollments within its initial 95 days.
This success at Mobby’s has come after tasting an early triumph at the 1st SMARTIES India organized by MMA Global, where netCORE’s Colgate Active Salt Taste Challenge Campaign won the Gold award while the HUL Active Wheel Campaign was nominated in 2 other categories.