The 3rd India Digital Awards was organized by the Internet & Mobile Marketing Association of India (IAMAI) on 17th January 2013 at India Habitat Centre, New Delhi. IAMAI’s objective is to expand and enhance the online and mobile value added services sectors.
The awards were bagged for the following categories:
- Best Mobile Voice Advertising or Marketing Campaign for Hindustan Unilever Limited (HUL) Active Wheel Rural Missed Call & Voice Campaign
- Best Digital Integrated Campaign for India Against Corruption (IAC) Cross Media Integrated Campaign
HUL’s Active Wheel campaign has become the most successful marketing campaign on mobile in the entire Asia Pacific region. Recent results from 3rd party research have shown that close to 84% people touched by the campaign, associated the brand with the campaign, months after the campaign, and there was a 95% increase in spontaneous awareness of Wheel after the campaign.
IAC gained enormous support in its campaign against corruption by reaching out to 80 million people through SMS campaign and receiving 25 million responses over missed call within 180 days. The campaign grew virally with each person forwarding 3 SMSes on an average to their friends, acquaintances and relatives.
Commenting on this achievement, Girish Nair, CEO of netCORE said, “We undertook disproportionate efforts to understand the brands’ needs and make these campaigns successful. We went deep into understanding the brand’s evolution & devised a logical consumer flow to get the best of results, constantly driving towards achieving and optimizing brand objectives. It gives us immense joy to see our efforts being appreciated and recognized by industry veterans”
Kalpit Jain, COO of netCORE adds, “It’s always good to get appreciated for your hard work and it’s certainly a bonus to be recognized by our industry peers. A warm thank you to the entire jury as well. netCORE Solutions is overwhelmed with this reception and we will continue to provide innovative solutions through our Email & Mobile based marketing and communication platform.”
This success at IAMAI follows netCORE’s earlier triumph at the 1st SMARTIES India organized by MMA Global (in Sept 2012), where Colgate Active Salt Campaign won the Gold award and later at Mobby’s (in Nov 2012) where netCORE won 2 awards for HUL Active Wheel & Colgate Active Salt campaigns.
Congrats team netCORE!