netCORE honoured as the “Preferred Email Marketing & Marketing Automation Partner” at ACEF 2016

ACEF presented netCORE with 2 Gold awards as follows:

1. Preferred Email Marketing & Marketing Automation Partner
2. Email Marketing – Successful Use of Technology

This is the 3rd time we are getting recognised in this space in last four months of 2016, standing with tally of total 4 Gold in the kitty.

netCORE’s cross-channel marketing automation solution enables brands to have more personalised marketing, thus leads to greater customer engagement. Marketers can design the campaign workflow and automate it across channels like email, SMS, voice and push notifications while tracking reports at each workflow node to optimise it.

Several campaigns like “OLX – Live feeds in Email”, “UTI – April Fool’s” & “Reliance Life – Humanising Email” have been powered by netCORE’s Email Marketing & Marketing Automation platforms.

For our client OLX, India’s biggest online classifieds website, bringing customers to OLX platform (website) and rightly connecting the buyers and sellers was the biggest challenge. Email marketing formed a crucial element of their overall online marketing strategy to drive website traffic.

“Live website feeds in email” campaign enabled OLX achieve remarkable results as follows:
384% increase in number of website sessions per total emails sent
40% email subscribers reactivated
189% improvement in website visitor stickiness

Over 400 entries have been received by ACEF across several marketing categories which recognises agencies & brands for their excellence in Customer Engagement.

The prestigious award ceremony, themed “The Power of Consumer Insights for Customer Engagement” was held in Mumbai on 29th April 2016. Refer the complete list of award winners here.

May, 02, 2016

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