One of the first people to effectively segment a list is also one of the favourite people of almost all of us – Santa Claus. His naughty and nice list is the best example of basic segmentation example we can think of! On a broader level, it might not be of any use to you to know who’s naughty or nice, but you most likely have a lot of information about your contacts that can help you split up your email marketing lists into targeted groups.
We at netCORE spend a lot of time talking to clients and prospects about the importance of relevance in email marketing communications and List Segmentation is a key factor in creating relevant communication. Hence, we have introduced advanced list segmentation as a part of our Email Marketing toolkit, giving our clients a tremendous advantage on segmenting their master list to precise and targeted groups.
The list segmentation feature allows you to send a campaign to a target audience within your list, without having to spray and pray. Based entirely on the information you gather about your subscribers, you can create segments so as to slice and dice the list, and send targeted messages only to those that would be interested in a certain offering.
EMM allows you to effortlessly segment your ever growing subscriber lists based on demographical attributes like name, age, location, gender, etc; behavioral activities like opens, clicks, etc and even on device types, operating systems, browsers and screen resolutions.
How does it work?
Let’s talk about how you’re going to use this new feature to get the highest benefit out of your email campaigns. Let’s say you have a site that promotes books online. And you want to make a special offer only to those who have recently shown an interest in buying a specific genre of books. All you have to do is, segment your list specifically to those people who have shown interest in that genre in your previous campaigns. You can go down to specifics like authors and even publications.
So along the way, what you earn is a good quality impact of your brand and your campaigns. What more do you need?
So to get your creative juices flowing and figure out different combinations to segment you lists and achieve higher ROI! In the interim, if you have any questions or feedback, either let us know in the comments below, or get in touch directly, we’d love to hear from you.