Arrival of a New Year always brings along a lot of interest in ”What’s Hot?” and “What’s Next?”. Every marketer looks for something effective while planning marketing strategies to make the year a result-driven one. As marketing challenges are increasingly pertinent, many CMOs are turning to Marketing Automation to combat growing challenges. Marketing automation alone is worth $5.5 Billion and is leading the way in lead generation and prospect nurturing. Which indicates that the automation industry is expected to escalate in 2016. Here we layout Top Trends of Marketing Automation that will prevail in 2016. These foreseen trends will help Marketers understand and design result-driven strategy through Marketing Automation.