The inevitability of Email Marketing for Travel Industry

Email marketing is still relevant for successful digital marketing; contrary to some misconceptions that it is being replaced by social media or some other form of online marketing. Rather, as per the study of some reputed research firms, the old-school email is far more effective in customer engagement and retention than any other digital medium. Now, the digital marketers of various industry verticals need to understand how to leverage the inevitability of email marketing for enhancing their business.

To throw some light on the importance of email marketing for the Travel Industry, we are conducting a workshop from 11:30 AM to 12:40 PM in the IAMAI’s 5th Travel & Tourism Summit on 6th August 2014. It is a summit that looks at the convergence of technologies that infuses creativity in the new travel strategies being formulated. As India’s #1 Email Service Provider, we have gathered many practical tips and tricks to help you plan an effective email marketing strategy, that we will be sharing with you in the workshop. To register for the IAMAI’s event, Click Here.

Our Head Consultant – Mr Tanishq Juneja, will shed light on the ‘Trends & Technology Innovations for Travel Industry’. As the session concludes, you will learn how you can use email marketing to take your travel business to the next level, by using the below mentioned innovations –

  • Responsive Email design to increase transactions from mobile users
  • Innovative ways to create email triggers around your customer journey
  • Video in Email to create a one-of-a-kind experience for your customer
  • Email Deep Linking to attract customers and keep them coming back

Attend this workshop and get a chance to discuss with him about the email marketing problems you may be facing.

We appreciate IAMAI for taking this initiative and organizing such a summit where the travel business can meet the technologies that can take it to an all new level. Apart from our Email Marketing Workshop, there are many other plenary sessions and panel discussion that will enlighten the participants over the latest trends of digital marketing. To know more about the event and the agenda, click here.

Aug, 05, 2014

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