The SMARTIES India

The SMARTIES India

The SMARTIES India, hosted by Mobile Marketing Association is a global mobile marketing forum that recognizes the best of innovation, creativity and leadership in mobile marketing.
2013 - Colgate Active Salt Taste Challenge Campaign
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The Colgate Active Salt Taste Challenge 2013 campaign integrated the elements of 6 Toll free missed call numbers, outbound calls, WAP links, time schedulers, intelligent IVR, SMS and referral trees, thus extending engagement from the few seconds of initial viewing on a TV commercial and other media to a complete brand engagement experience. Results were:

- 3.8 Million Missed calls were received from all media in a little under 3 months
- Referrals reached 5 level on the Reference Chain

Client: Colgate Palmolive
Nomination: Cross Media Integration Category

2012 - Hindustan Unilever (HUL) Active Wheel Rural Marketing Campaign
2012 - Colgate Active Salt Taste Challenge Campaign