Many of our clients have queries not only if the big ISPs like Gmail and yahoo accept mail but also if the the mails would end up their inbox . Here are few tips that are implemented at NetCore and widely used in the Email Marking space .
Abuse and Postmaster :
The client or the sender needs to know that his Domain that he is using carries a huge weight with regards to it reputation . For this to be set in place the sender’s domain is very crucial, this include his header from domain and envelope from or domain mentioned in the return-path. As per the RFC standards the domain being used needs to have a postmaster and abuse mailbox ( eg: firstname.lastname@example.org and a email@example.com ) this is dearly important for feed back loop complaints and required by abuse.net ( we shall get into details on this later ) . Having these implemented it would be recommended to remove IDs that recipients mark your mail as spam or TIS ( this is spam ) .
Website for your domain :
subscribe / un-subscribers link:
well why not have a subscribe link . some times people subscribed on so many forums that, when they are bombarded with mails they “select all” and click the “report spam” button , all this because they couldn’t find how to un -subscriber them or couldn’t find the link to un-subscribe , this triggers negative impression for you domain. The highest recommendation is to have subscribe / un subscriber link in the mail in viewable range . Also for those recipient that receiving mails in the the mail-client, the mailer/Newsletter should have a ” reply-to ” id to un-subscribe . One key point that we had come across is that at bottom of you mailer you could add note mentioning to add you header-from ID in their address book. ( eg :Please add firstname.lastname@example.org to your address book to make sure we don’t get caught in your spam filter.) this line content was added to the footer of a mailer.
Opt in list:
An opt is a term used to when some one give the option to receive bulk mail sent to many people . Marketing mails , newsletters all come under this category . many people are of the opinion that they could use a purchased list send out mails , this would effect the server’s ip reputation as well as the domain reputation . the best practice is to have a confirmed opt-in list or even better a double opt-in list .
Including a SPF record for your domain :
spf is is Sender Permitted Framework, well why does one require SPF , well for one it increased deliver ability for you rmails . SPF basically is a DNS entry or more specifically a TXT record that provides ISP ( like gamil yahoo etc ) a proof that your server IP is authorised to send mails for the domain xvy.com … if a connection comes from a different server then IPS can track some form of forgery. So it highly recommended to have a SPF . SPF is usually from their domain in envelope from, but some ISPs check SPF from header-from id too.
These are few tips that will help you you domain get a better reputation and ultimately you mailer reach the end recipient .