‘Tis the Season to be Marketing!


I remember the excitement and anticipation that Christmas and New Year’s Eve created in me as a child! I’d doll up to go meet Santa Claus! And guess what he’d give me? An awesome Christmas present!

Times have changed a lot since then. It’s often a TV commercial, radio broadcast or an email that reminds us of the upcoming shopping madness that’s now called Christmas, the busiest shopping season of the year

The magic of the holiday season seems to have vanished, no? Not really! What if I told you that an email marketing campaign could recreate that warm, fuzzy feeling and bring back the lovely smell of cookies and hot chocolate?

Making your mailers stand out in the holiday inbox clutter might be quite a challenge! In this Christmas guide we reveal the most useful strategies that you can use in your email campaigns. Take a look at our holiday checklist!

Come up with an irresistible offer!
Now, who does not like to save money on gifts that are rather expensive elsewhere? An irresistible offer is one of the key factors in attracting customers to your portal!

Investigate what others are doing
Evaluate what other companies have done in the past and what they are most likely to do this season, this will give you an edge in coming up with the most unique strategy

Deck the forms with boughs of holly!

Update your sign-up forms and landing pages to match the holiday spirit and spread the joy of celebration all around

Review your email campaigns

Take a good look at your holiday campaigns that convince your subscribers to make a holiday purchase. Are they better than those of your competitors?

Remember to wrap up!

When the holidays are over, evaluate and analyze the campaigns. Did you achieve your objectives? Make sure to go the extra mile for your clients next holiday!

Start planning your holiday strategies now! :) It’s never too early!

Nov, 26, 2013

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