Video-in-Email – The Newer New Media

Online video is an extremely fast growing trend with YouTube becoming the second most popular search engine of all time. This has opened an excellent opportunity to explore the possibility of video in mail.

One of the most exciting developments in recent times is the usage of video in email. When I say this, I am not referring to the playback buttons on a static image, no, not even gifs, but true audio visuals (AVs) played directly in the recipient’s inbox.

Video in email is a personal and powerful way to connect with people. Human beings are generally attracted to anything intriguing, and anything that moves frame-by-frame. Video-in-email is extremely intriguing. It gives a completely new look to your email with irresistible content. All that you have to do is create a gripping subject line and your click-through rates will simply sky rocket!

An AV goes a long way in explaining anything in elaborate style. Nothing helps people connect with the purpose of the content as quickly as an AV. It’s easy to understand and people instantly emotionally engage with it in a way they don’t often engage with text and images.

So how can you take advantage of this efficient platform?

Using video-in-email as a platform for your product demos is a brilliant way to save on your customer service and support. Teach and help your customers better understand your products through an AV. Create crisp video responses to FAQs. This will facilitate customer service and improve customer satisfaction.

Arguably, one of the best ways to sell is to utilize an informative tone with prospects. Make AVs of content that could possibly interest your ideals. You can use videos that accelerate your sales process. When you communicate with a prospect over the phone, ask for an email address and send them the video email instead of plain text. This will make you come across as a technologically advanced company while also helping you sell, by just hitting the “send” button.

Let’s all come to terms with the fact that traditional marketing is very expensive. Consequently, you have to pay a lot of money to market yourself on any traditional marketing platform, without any guarantee of who will be watching, reading or listening. Web video has the same advantage as video on TV. With video email marketing, your videos are On-Request without limitations on money and time.

Additionally, you save paper and money with video-in-email. With the world going digital, you can now make your e-brochure a video e-brochure. Videos will always WOW potential customers.

Like all digital marketing tools that comprise the modern marketer’s toolkit, video-in-email is most effective when used fittingly and in addition with other forms of new media marketing technology.

Feb, 06, 2013

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